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A professionally designed website with no search engine visibility will not profit your business. SEO search engine optimized is considered as the back bone of online marketing. The objective of your website is an online marketing catalog that advertises and sells your products or services.

However, in order for your website to bring the sales, you need to drive targeted traffic to your website. And the most appropriate way to get targeted traffic to your website is to implement a proper SEO approach.

SEO is the practice of various Organic SEO techniques in order to boost the volume of your web traffic from search engines via search engine listings. Generally, the more above your website appears in search engine results pages, the more visitors your website will get from search engines.

Before implementing a proper SEO approach, your website need to SEO-friendly. Below are some important tips to make an SEO Friendly Web Design.

Never Make a Flash website: Search engines can’t recognize a website that is build on flash technology. And when search engine can’t recognize what your website is all about, you will never going to get a higher search engine ranking in SERPs. So it’s better to design your website in HTML so that search engines can easily know what your website is all about. However, if you want to make your website rather interactive then you can put a flash banner on it, but never make the whole website in flash.

Clean Coding: While the designer makes your website, ensure that the coding is clean and simple. As search engines can’t read the websites with too complex coding structure.

Use Search Engine Friendly URLs: While wiring URLs for your webs pages, make sure that they are quite search engine friendly. For example, for a page about search engine tips, the URL should be “search-engine-tips.html”. Always prefer a hyphen instead of underscore to separate each word in the naming conventions. With URLs like index.php/?id=23&product=1&cat=2", you can never hope better search engine rankings as search engines can’t recognize this kind of URL and it will surely affect the performance of your SEO effort.

Tag Your Web Pages with Main Keywords: The main keywords of your website must be placed in your Title, Meta, H1 and ALT tags. You should perform a meticulous keyword research and know what your potential clients are using to search for your product or service. These are the keywords that you have to optimize for. You need to place the main keywords at the front of the tags.

Write Some Quality Content: Content is the Key when it comes to SEO. Search engine just provide what people are searching. Due to lack of the Keyword-optimized content, it’s very difficult for your website to achieve top search engine rankings in SERPs. So while writing for your website, ensure that you don’t stuff excessive keywords on it.
So utilize the above mentioned tips to make your website SEO friendly and very soon your website will start performing well in the SERPs.