Definition: - Link Popularity is process of creating web popularity through Building Links coming back to your site, in order to increase Search Engine Ranking of your web page.
Major search engines monitor the Back Links from the relevant site or from good site as a important role in determining Search Engine Ranking.

Link Popularity means how much popular you are on World Wide Web and it can be defined that how many sites are linked with your site. As much site you will have linked with your site as much Traffic you will have In the favor of your business and other prospective. The logic behind it is very simple if you wana be linked by more site so your site must be good in field after all no one want to link with the poor site so if you having more site linked with you it means your site id good. Good Link Building Strategy not only gives you good Page Rank but also propels you toward the High Search Engine Ranking. By the right link building strategy you can have heavy traffic on your site so that you can beat your competitor easily, and you need not to spend more money on PPC Advertising.

• By the Link Popularity you get valuable Traffic toward your site from new and return visitors.
• Link Popularity improves natural Search Engine Ranking or organic search engine ranking
• Link Popularity gives you more sales and customers by increased Traffic.
• Link Popularity provides you good Page Rank and pushes you toward the High Ranking.
• Link Popularity is cheap way to get more Traffic to your site.

One way Linking means links coming back to your site but not going to other site. One way link linking is a batter way then the reciprocal linking as the search engine appreciates much one way linking. Although one way linking is little bit difficult then the reciprocal, But it plays big roll to increase websites rank on various major search engine.

We can also have one way linking by other ways beside the text linking like directory submission, article submission, blog submission, pres release submission etc.  Article submission and blog submission is one of the good way to make one way linking with out giving any link out. And the article should contain links back to your site. To get high ranking on major search engine there should be a good number of one way linking and all the link should be from relevant site and if we are making one way linking from article submission so it is necessary that the entire article should contain right density of keywords.
One way and relevant linking can improve your ranking on major search engine very quickly, here is some guide lines for god SEO campaign

• All the links coming back to your site should be from different domain or sites.
• All inbound should be relevant right through the topic.
• Link should be come from the link page of the site
• Link should be from Google cached page because of the link coming from the Google cached page are only valid links in the terms of link weight.
• Link shouldn’t be come from same ip all the links should contain different ip address
• For have good result all the links should be stable at least six month.
• Link should contain target keyword as a anchor text.
• Link should not be form link farm, FFAs, link network, guest book, dynamic link, banned site or any unethical way.
• Link shouldn’t from porn site, gamming portal, casinos, free hasted, illegal content sites.
• Link should be checked by fake page rank tool.
• Links would not be listed on drug, porn, illegal and other offensive websites (spam, ban, or blacklisted).
• Link page should be search engine friendly, i.e. no redirects, cloaking, within frames etc. Page must not be excluded by robots.txt.

Reciprocal link building is reciprocal in the nature it is like give this hand and gets other hand. The process of reciprocal link building is when a site A gives link to site B and site gives a link to the site A, all though one way linking is good way to increase your rank but reciprocal link building is also a good way to increase your page rank, one way linking cost you high in the comparison of reciprocal linking. By the systematic manner reciprocal linking can be helpful to increase your page rank.

The process or reciprocal linking is to request the webmaster or site owner by mailing or cell phone or to placing link on their site and for that we will place site owner links on our site.

Tips for Successful Reciprocal Link Building

• First find out good and relevant site with you will to link.
• Do not link with the questionable site it can hurt your site.
• All the link partner site should be cached.

• Find out which sites are linked with your competitor and convince them to link with you.
• Search manually suitable site for your link partner.
• Create a customized and separate link page for the site, and that should be fixed in the layout made by you.
• Make a well designed link page coz a well designed link page gives long listing result.
• argeted should be there as a anchor text